
My story
I was fortunate to grow up in a world fueled by art, performance, experimentation, and exploration. Creativity was at the heart of my childhood, encouraged by the activities offered by my mother, a trained teacher.
In this world, I had the right to try, to fail, to start again.
In this world, anything was possible. Every moment became an adventure.

There, I could express myself, dream, exist fully. I could be me. Extroverted, full of energy, eager to live.
And yet, I quickly felt that my lively and creative personality clashed with the conformism that, paradoxically, was expected of me.
The rigid framework gradually closed in on me, forcing me not to make waves, to fit in and conform to the rules of life laid down by adults, to the point of eroding my self-confidence.

Then I became an adult.
So I chose to become a landscape designer. A profession where I could create, shape, and bring my ideas to life. But something was missing.
I knew it. I felt it.
A part of me remained there, huddled in silence. Without knowing it, I was waiting for something to click.

And one day, my son was born… I saw his eyes shine at the sight of a discovery. I saw his pride in succeeding alone, without help, just with his intuition and his desire to learn.
I saw him with his hands covered in paint, absorbed in an activity he had created from scratch.
Then, her little sister was born. And then... I understood. I understood that I wanted to give them what I had received... free of any constraints. And for that, we, the parents, have a role to play.
So I started inventing activities. Creating experiences. Offering them a world where they could, in turn, explore, experiment, and grow in complete freedom.

No pressure. No limits. No rigid framework to break their natural impulse as curious children.
A space for them… but also for us.
A space where we could understand each other, respect each other, and grow together. Just that. All of that.
Then I shared this world, this universe. And something incredible happened.
A community was born.
I was no longer alone. Like me, other parents were looking for a different way of doing things, a different way of living, a different education than the one they had received.
They were looking for options that respected our children's natural rhythms, away from excessive stimulation. They were looking for alternatives to noisy, flashing, and hypnotizing toys.

They were looking for… MORE
- More creativity to express yourself freely.
- More independence to learn to do things alone, at your own pace.
- More confidence to dare, test, experiment without fear of failure.
This is how They Are The Future was born. A place for families, where childhood is respected. Where every child can explore with their hands, their imagination, and their heart.
Because each activity is much more than just a moment of play. It's an opportunity to create bonds, to strengthen that family harmony where everyone finds their place.
To create a place where we understand and respect each other, in order to fully become the person we want to be. It's a seed that we plant.
A seed of curiosity, confidence, and fulfillment. And when we let these seeds grow freely, we build the most beautiful future.
Welcome to They Are The Future.
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Free delivery for purchases over €100
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Easy and free returns
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Careful packaging
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Fast customer service